Five Tips to Crush Your Confidence on Video
I remember when I first stood in front of a camera to film. It as hot, I was sweating and the lights were bright. Not to mention, I was super nervous. The teleprompter went too fast and I fumbled over and over and over. I was crushed because I thought I was a natural!
I left the studio that day so fast, vowing never to return. But of course I did. I kept going back, kept practicing and soon perfected my craft. Had I refused to return, I wouldn’t have learned what it takes to be confident on camera and likely would always regret not trying.
Being confident on camera is a struggle for many women, especially those who sell online via a personal brand. Many women automatically express their disdain for appearing on video and refuse to try. But if you don’t try, how do you know you’ll be bad?! Coming across confident on video is key to getting your audience not only to like, but also trust you.
After appearing on camera for close to a decade in my professional capacity, I’ve got some tips and tricks to making it look easy. Here are my top five ways to be more confident on video.
Avoid trying to be perfect
Perfection is overrated. No one is watching your videos and expecting you to be perfect. I was guilty of this in the past but had to let it go. It’s OK to stumble over your words. It’s OK to take a quick pause. As long as you know what you’re talking about, that’s all that matters. Plus, when you chase perfection, it can come across as inauthentic and rehearsed. You want to present yourself as the best version of YOU, not a robot version of you.
Get over yourself – it’s not about you, it’s about what you have to offer people
Now I know this sounds harsh but seriously, it’s not about you. You didn’t get into entrepreneurship to talk about yourself all day. You got into it because you have a skill or service to offer people. So get out of your head and get in front of the camera to sell that skill or service. Stop fearing what people may think about you and just do it. You’ll never know if you don’t try.
Be crystal clear on your topic
Know exactly what your niche is. Don’t try to be a fitness coach and sell to everyone. Don’t try to be a food blogger and write about every single food related topic under the sun. Be specific and know your shit. Once you have your niche, you will come across as an expert, which will always translate better on video. Fitness is your specialty? Niche it down to holistic fitness for women. Food blogging? Narrow it down to one pot meals for families. You get my drift. Being crystal clear on your topic creates more passion which translates into enthusiasm on the camera.
Plan out your content before you hit record
This is key to successfully recording video. Know what you’re going to talk about and how. You don’t have to write a script but an outline is helpful. When I do my videos, I write down all the topics and notes under each that I want to cover. That way when I hit record, I’ve got a game plan and will be more efficient than if I sit down without a plan. No plan equals wasted time.
Practice Practice Practice
I can’t stress this enough. If you’re new to creating video content, practice and practice some more. It can be overwhelming to put yourself in front of the camera on the regular basis, but with practice it gets easier. Before you start recording for real, take time to record yourself to see how you look on video and make tweaks. Watch yourself but don’t be too critical. Remember, flaws are good, and no one expects perfection. The more you practice, the more confident you will be when it’s time to hit record for real.
Everyone had the ability to be confident on video, but most people don’t even bother to try. IF you’re up for the challenge, remember to avoid trying to be perfect, realise that it’s not about you, be crystal clear on your topic, plan out your content ahead of time and practice then practice some more. I hope these tips will help you be more confident on video!