Three Methods to Create Video Content

October 16, 2019Mikaela Ian
Blog post

One of the main reasons I hear from people as to why they don’t do video is they don’t know what to say. I get it, that can be super overwhelming because ultimately, you’ve got to talk if you’re going to face the camera.

So how do we get past this? In this post, I’m going to share with the best three methods to create good content for my videos.

There are three main ways to create content for your videos – winging it, an outline and an actual script with a teleprompter. Each of these methods can be incredibly useful, but it depends on the style of video you are making. I’m going to take you through each one.

Winging it – This is by far my favourite method to deliver videos but can be hard when you’re starting out. Winging it essentially means you are taking a topic and talking about it direct to camera without any notes, cue cards or a script. This works well when you want to punch out something quickly and get it on the feed. It especially works well for IG stories. The reason I love winging it is because I tend to be spontaneous when recording my videos and I prefer to speak like I’m talking directly to you. Next time you want to film, decide what you want to talk about and try winging it. You may love it!

Outline – This is a method I rarely use to be honest. It’s basically where you sit down, decide what you want to talk about, write about bullet points and then refer to your notes while you film. This is actually a great strategy for when you’re just starting out. An outline is a great place to put all your thoughts together so that you stay on track. It also helps to ensure you give correct information if you’re worried about messing up. Try this method next time you film!

Script + Teleprompter – This is the method I use the most when making more professional videos. I use a teleprompter at work for seamless delivery. This is how it works: I write out my script, upload it into the teleprompter app and then read it. The key to reading from a teleprompter is to not look like you’re reading. You want to come across as authentic with some semblance of emotion, otherwise you will look like you’re reading. This method is what I use when I want to stay on script and ensure the info I’m sharing is close to perfect. It’s by far the most advanced of the three methods, but you should consider it if you want to ensure you say exactly what you want to say.

So to recap, the three methods used to create content for videos are winging it, creating an outline and using a script with teleprompter. Which method are you most familiar with? Let me know in the comments.

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